Ferrari announces Hewlett-Packard as new title sponsor from Miami GP

Ferrari will have a title sponsor for the first time since 2021 at next week’s Miami Grand Prix.

The team announced it has signed a deal with technology brand Hewlett-Packard which will see it officially compete under the title Scuderia Ferrari HP.

Ferrari previously announced it will use a special heritage livery incorporating shades of blue. In the sixties Ferrari’s cars briefly competed using a blue and white colour scheme which happen to closely match HP’s corporate colours.

The team issued renderings showing how HP’s branding will be incorporated on its cars and drivers’ overalls. It will also appear on the car raced by its junior driver Maya Weug in the F1 Academy series which will form part of the Miami Grand Prix support bill.

Under the deal Ferrari will use HP technology including PCs and other devices, conferencing appliances and printers.

Ferrari’s last title sponsor was tobacco manufacturer Philip Morris International, which used the team to promote its Mission Winnow initiative at venues where it was permitted during 2021. HP previously sponsored a Formula 1 team when it partnered with Williams from 2003 to 2005.

Ferrari CEO Benedetto Vigna said HP is an “ideal partner” because it shares the “same values” as the team. “Our founder passed on to us his continuous will to progress. From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation,” he said. “We look forward to starting our collaboration and facing new opportunities and challenges together.”

The team’s drivers will be given the opportunity to perform a “lap of honour” prior to the start of the Miami Grand Prix on Sunday next week.

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