Globant and Formula 1 Announce a Multi-Year Partnership | Paddock Magazine

Globant and Formula 1 have embarked on a multi-year partnership until 2026, a collaboration that promises to revolutionize the digital experiences for F1 teams and fans. As an Official Partner, Globant will lend its expertise to Formula 1, aiding in the development of cutting-edge IT systems and products that will enhance the sport’s digital landscape.   

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As the first step in this transformative journey, Globant—with its vast network of 29,000+ professionals spanning 33 countries—will leverage its innovative technologies to revolutionize the digital experiences at events for F1 fans and key stakeholders. This includes the content delivery system used on the pit wall, a real-time streaming solution that provides F1 and key stakeholders with unique multi-channel media, thereby placing the power of the F1 experience in the hands of the fans. 

Throughout the partnership, F1 will use leading Globant technology to connect fans better digitally and help create once-in-a-lifetime moments for fans attending Grands Prix, both on and off track. 

Martin Migoya, Co-Founder and CEO of Globant, expressed his pride and excitement about the partnership: “We are thrilled to embark on this journey with Formula 1, the world’s most technologically advanced sport. Our role in their digital transformation process and fan experience offering is a testament to their trust in us. Globant builds technology that aims to delight, and we are confident that this partnership with Formula 1, a competition that challenges athletes to compete at the highest level and delights millions of fans worldwide, is a perfect match.”

Wanda Weigert, Chief Brand Officer at Globant, added: “We make technology boost passion and elevate user and fans’ experiences. After our joint work with FIFA, Major League Rugby, and Los Angeles Clippers in the US, among other top organizations, this new partnership with Formula 1 allows us to globally keep on showing companies what we can do for their customers and how much value we can drive into their businesses.” 

Jonny Haworth, Director of Commercial Partnerships at Formula 1, said: “This exciting partnership with Globant will help F1 further elevate the at-track digital experience for fans and teams. F1 has always been at the forefront of innovation, and this partnership will allow us to use the latest technology to give fans the once-in-a-lifetime experience they deserve.”  

Pete Samara, Director of Strategic Technical Ventures at Formula 1, said: “In a sport with innovation at its heart, this new partnership will support F1 in its drive to transform key IT systems to serve our passionate fanbase and dedicated stakeholders better. Together, we will use Globant’s technical excellence and our combined commitment to pushing boundaries to move F1’s event digital experience into a new age.”